Crafted with care, made for you.

At Baina, over 400 dedicated employees work with passion and craftsmanship to uphold our commitment to quality.


All of our process supervisors have more than 30 years of industry experience, blending traditional techniques with continuous technological innovation. From combing each fiber to crafting every cashmere garment, every member of our team is a creator of quality.

An annual output of 350 tons of dehaired cashmere, 300 tons of yarn, and 1.2 million pieces of cashmere garments — these are not just numbers, but the result of seamless collaboration by a professional team.

Olivia Rhye
Founder & CEO
Phoenix Baker
Engineering Manager
Lana Steiner
Product Manager
Demi Wilkinson
Frontend Developer
Candice Wu
Backend Developer
Candice Wu
Backend Developer
Candice Wu
Backend Developer
Candice Wu
Backend Developer
Candice Wu
Backend Developer
Natali Craig
Product Designer
Drew Cano
UX Researcher
Orlando Diggs
Customer Success
A Letter from Our Founder, Yang Tao

The softness and warmth of cashmere is a sensation like no other. It’s more than just a fiber—it’s a way to convey emotion. From as early as I can remember, cashmere has been an inseparable part of my life.

My parents were pioneers in China’s cashmere industry. Since 1986, when our family officially began working in this field, Baina Cashmere has grown and evolved for nearly 40 years. Over this time, I’ve witnessed the transformation of raw fiber into exquisite garments — and watched my parents build a trusted brand through perseverance and dedication. Our home was always filled with the warmth of cashmere and the scent of wool, with my parents tirelessly working to select the finest raw materials and craft every piece with care and precision. Growing up in this environment, my love for cashmere naturally took root.

As a child, I often accompanied my parents, observing every step of the process — from sorting and washing to carding, spinning, and weaving. Watching the raw fibers turn into soft, intimate garments through their hands inspired deep respect in me, and a desire to continue this legacy of devotion and craftsmanship. As I grew older, I studied the properties and techniques of cashmere in depth, striving to combine traditional skill with modern innovation. My goal has always been to bring more warmth and beauty into people’s lives.

The founding of the Baina brand is a reflection of my love for cashmere and my wish to carry forward the values instilled by my parents. “Baina” means to widely embrace and inclusively accept, symbolizing a spirit of openness, inclusivity, and innovation. Guided by the quality standards and philosophy passed down to me, Baina continues to pursue excellence in every detail of cashmere production.

From raw material selection to the finished product, our team is deeply involved in every stage of the cashmere process. With nearly four decades of expertise, we not only prioritize product quality, but also continue to innovate in design to meet the diverse needs of our customers. From timeless classics to modern trends, Baina cashmere has found its way into countless homes—beloved not just in China, but across the globe.

Looking back, cashmere has become more than a career — it’s a part of my life. It has taught me perseverance, innovation, and responsibility. I’ve come to believe that only with exceptional quality can we earn lasting trust. Looking ahead, I remain committed to advancing the craft of cashmere, delivering excellence and warmth to customers around the world through outstanding quality and forward-thinking design.

Thank you for joining the Baina Cashmere family. I look forward to sharing the warmth and beauty of cashmere with you.

Yang Tao
Founder of Baina

Address

433 Broadway, New York, NY 10013